Mark Wingfield and JKR

John presents MW with his Certified Black Belt Award

Development of Concepts

Concept Generation

Obstacles to Creative Thought

What stops creative thoughts?

Brainstorming Techiques

A few of the many brainstorming techniques

Brainstorming

Getting brainstorming to work most effectively is not easy. 

To get great ideas to provide solutions you need three key elements:

  1. An effective chairman who focuses on solutions and can pull together a very diverse group of people
  2. Clear guidelines to allow the best ideas not to be killed or stifled
  3. Senior management agreement to adopt the best solutions.

Often you have to convince senior management that brainstorming is worth doing, when many have pre-conceived ideas about the right route forward.

The photo above is of a manager who allowed MW to push the boundaries and get the Six Sigma team to test their assumptions.  He was the hardest to convince, but as sponsor of the project in question John sanctioned the brainstorming.  He was rewarded with an extra $640,000 on his bottom line and a major impact on the development of small and wheeled loaders into the future for Caterpillar.

MW has successful experience in using the following brainstorming techniques:

Six Hats

Random Word

Mind Mapping

Root Cause Analysis/Ishikawa/Fishbone Diagram

Idea Box

Candid Comments

Musical Chairs

Twenty Questions

Why Because